Social Media Campaign Planning

Purpose

Social Media Campaign Planning maps any objective (lead gen, launch, awareness, retention) to a multi-week campaign blueprint. It produces the campaign angle, target audience, posting schedule, content mix, CTA map, and a review checklist that locks the plan before production starts.

Best For

Founders and operators running offer-led growth who need a documented, repeatable plan.

Deliverables

• Campaign angle
• Target audience map
• Posting schedule (week / month)
• Content mix (pillar split)
• CTA map (per-piece intent)
• Pre-launch review checklist

Workflow

1. Step 01 · ObjectiveDefine the campaign's single primary KPI.
2. Step 02 · AnglePosition the campaign against one specific audience pain.
3. Step 03 · PlanBuild the calendar and content mix.
4. Step 04 · BriefEach piece gets a structured brief.
5. Step 05 · Boss ReviewWhole campaign reviewed before any asset is produced at scale.
6. Step 06 · Approved ExecuteProduction starts only after written approval.

Safety

Campaign drafts only. No auto-send. No connection to ad platforms or schedulers at this checkpoint.